The 2025 Harley-Davidson Homecoming Festival, celebrating the brand's 122nd anniversary, will be held from July 10–13 in Milwaukee, Wisconsin. This four-day event features live music performances by renowned artists, stunt shows, and activities at the Harley-Davidson Museum, corporate headquarters, and other venues throughout the city. Highlights include the Willie G. Davidson Ride-In Custom Bike Show, interactive exhibits, vintage motorcycle tours, and a large parade of riders. The festival also features concerts in Veterans Park and showcases Milwaukee's vibrant culture and community spirit​.